Loaders benefit from free junk removal marketing
Starting your own junk removal business or even buying a franchise comes with a lot of expenses, including the initial investment required to finance your own marketing efforts. The competition is fierce and in order to compete locally, you will need to make savvy junk removal marketing decisions in order to stay at the top.
At LoadUp, we understand this can be very difficult and costly. That’s why we cover all marketing and advertising expenses in order to keep providing our Loaders with plenty of jobs. Joining our Loaders Program comes with some great benefits that you won’t find anywhere else, such as a dedicated marketing team and quality junk jobs.
Junk Removal Marketing Strategies
Junk removal marketing is crucial to the success of every junk removal business.
Whether you buy a franchise, start a junk removal company on your own, or join our network of nationwide independent junk removal contractors, any marketing and advertising efforts will have a direct impact on your potential earnings.
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Our Junk Removal Authority & Expertise
Junk removal marketing is highly-competitive and an essential part of every successful business. Without marketing your services, it would be like casting a single line into the ocean and expecting to get back a net full of fish. It’s just not possible.
In order to be effective, junk removal marketing requires experience, expertise, a significant portion of your budget, and a deep understanding of the junk industry.
100+ years experience in marketing, SEO & advertising
LoadUp’s marketing team is a powerhouse of professionals with niche expertise in the junk removal industry. Our success is proven by reliable first page Google results.
💪 In the last year alone, our marketing team has successfully:
- ✔️ Increased organic impressions by 504.72%.
- ✔️ Driven over 5 million unique visitors to the LoadUp website.
- ✔️ Increased website users from all marketing channels by 126.35%.
- ✔️ Shot up in junk removal keywords rankings by more than 84.45%.
- ✔️ More than doubled revenue from junk removal bookings scheduled online.
Over 65% of our website traffic comes from organic searches online. But, appearing in search results is only one aspect of junk removal marketing strategies. There is also junk removal website design, ads, email campaigns and off-page brand exposure.
Making sure your target audience can find you is most effectively accomplished by having a dedicated junk removal marketing team. This can become quite expensive.
Zero Junk Removal Marketing Costs with LoadUp
Don’t spend your budget on monthly franchise marketing costs or pay for junk removal leads. Rest assured in proven junk removal marketing strategies, that are guaranteed and free when you join with LoadUp as an independent contractor.
FREE junk removal leads
LoadUp’s innovative marketing team is fully immersed in the junk removal industry, hustling every single day. Our dedicated in-house marketers are the frontline for finding, selling and converting potential customers into actual paying customers.
As an independent contractor for LoadUp, you will have financial advantages over buying into a franchise or starting up independently for several important reasons:
- FREE marketing, advertising and junk removal leads.
- Use of the well-established and awarded LoadUp name.
- No need to pay for a website, which can cost between $1k – $30k.
- Branded trucks and gear get you recognized as a certified LoadUp Driver.
As a part of the LoadUp team, you’ll never have to worry about finding junk removal leads, pay someone to answer phones or even worry about securing enough jobs.
LoadUp has developed our own booking system with online payments prior to the pick up time and hired a strong team of sales associates, dispatch/logistics experts, and also customer service reps to speak directly with customers so you never have to.
LoadUp’s successful results are directly related to the knowledge and expertise of our 💪marketing efforts, which is an ongoing free benefit when you become a Loader.
LoadUp’s Junk Removal Marketing Strategies
LoadUp has a growing team of marketers that work hard to get our brand out there and developers that make the booking system easier-to-use to secure every sale.
All of our efforts are to benefit our Loaders by increasing sales. Our company stands behind the idea of making a traditionally overpriced service, easier on customers in order for us to become the most well-known junk removal business in the world.
That’s why we’ve chosen to focus on developing modern technology for online pricing and advanced search engine optimization as our top priority junk removal marketing strategies to help boost your area and offer Loaders jobs, not just leads.
Our junk removal marketing strategies include:
All of our marketing efforts and successes, drive business right into your hands!
✔️ Organic SEO
From publishing top ranking pages for strategic junk removal keywords to creating local blogs for your area, our search engine optimization is the best in the industry. We also use conversion marketing tactics, reviews aggregation and Google My Business to make sure we are reaching the entire US as efficiently as possible.
When you become a Loader, you not only become part of the successful LoadUp family, but you also won’t have to pay any additional marketing costs!
We focus our efforts on boosting your business in your area by:
- Creating more location pages in your chosen zip codes
- Spending more time crafting successful and engaging ads in your area
- Writing location-specific blogs to cast a wider net and drive more conversions
✔️ Website UX Design
If a customer can’t use your website, you’ve already lost them. We are constantly reworking and improving our site designs, booking system and payment portal so that our customers realize that getting rid of junk is actually easy with LoadUp.
✔️ Paid Advertising & Keyword Targeting
The customer journey isn’t always instant. When a customer needs to find us a few days or months later, we make it easy for those that can’t decide to find us again with a large monthly budget for both paid social media ads and search listing advertising.
Appearing frequently on the first page in organic searches allows us to allocate our paid advertising budget to more avenues than just search result listings including social media, billboards, vehicle branding, commercials and more.
✔️ Social Media Exposure
Customers love to be able to see a personality behind the curtain of a junk removal business, whether it’s playful, professional or downright hard workers! We combine a bit of all 3 in our social media marketing and voice on Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok.
✔️ Customer Review Solicitation
One of the top ways consumers choose home services they can trust is by reading the reviews of their peers. We consistently maintain above a 4.7 rating. This helps us retain partners and book repeat customers.
✔️ Sustainability Services
As a leader in the junk removal industry, we work with many local charities, non-profits and local businesses in order to find ways to be green together to help the massive waste industry become as sustainable as possible to ensure our futures.
✔️ National Partner Relationships
One of our top sources of income is in the national partner relationships that our sales and marketing team work together to secure. We use email, print and CRM marketing to sift through contacts and target potentially profitable partners daily.
With a Franchise You Still Pay for Marketing
Buying in to a junk removal franchise can be very costly. The toughest part is that there is no guarantee that you’ll land any jobs when you work with a junk franchise.
You’ll spend your own time on the phone, put miles on your truck and spend money paying for gas to get to the property. Once you’re there, it’s up to you to haggle with the customer to land the job. This process can be awkward – especially when they’ve shopped around and found a better rate with a more modern company like LoadUp.
To stay competitive and to ultimately land the job, you’ll have to undercut the lowest bidder, which could wind up costing you in the long run if it isn’t enough for a profit.
Initial out-of-pocket costs for advertising and marketing a junk removal franchise start at $10k to $20k.
LoadUp marketing and advertising costs
We spend between $60 – $80k per month on marketing (not including salary!) and $300k per month on advertising the LoadUp brand without any cost to you.
Join LoadUp to get built-in brand recognition and access to our ever-growing customer base without paying any additional costs for marketing and advertising!
You Need a Monthly Marketing Budget for Start-Ups
When you start your own junk removal company without any established support, marketing and advertising will be your primary source of getting jobs. However, this is an expensive route to take and averages around $48 – $84k.
Average junk removal marketing costs for success
- Website Design: $1k – $30k+
- Social Media Marketing: $3k+
- Pay-Per-Click Advertising: $9+ per click
- Monthly Search Engine Optimization: $2k – $5k+
- TOTAL MONTHLY COSTS: $6,500 – $38,500+
Unfortunately, there are no guarantees that your marketing efforts will get you jobs, especially when you are competing with multi-million dollar, well-established junk removal companies that are already spending $40k+ on marketing every month.
Paid Advertising: Immediate results are costly
Pay-per-click advertising is the best way to gain immediate exposure in the junk removal industry, but unfortunately incredibly expensive and not guaranteed – especially in the highly competitive junk removal industry.
Web Design: You get what you pay for
Paid advertising can also be a risky venture when you don’t have a website that is designed to engage and sell. You can pay to get them there, but it’s how your website converts that ultimately gets you the sale.
The better your website, the more expensive it will be.
The bottom line: Without a positive ROI (return on investment), you’re losing money without gaining valuable or relevant exposure.
Hiring an in-house marketing team
The average Digital Marketer makes at least $37k starting, which means they are fresh out of school and lack crucial experience with junk removal website design, industry-specific SEO, advertising, and marketing campaigns.
Luckily with LoadUp, we have been working in the junk removal industry for many years and worked with many mom and pop shops before organizing our nationwide network of independent contractors as a way to help smaller companies grow larger and offer more transparency to customers.
Hiring an outsourced marketing team
Outsourcing gives you a more experienced marketing team and is usually a better option that doesn’t require having a Digital Marketer on your payroll. However, the average cost to outsource marketing costs between $4,000-$7,000 per month.
Additionally, unless they’re fully immersed in the junk removal industry on a daily basis, they won’t be able to keep up with those who are.
Marketing agencies have multiple clients who they produce content for, which means that they are not experts in junk removal, specifically, and therefore aren’t as effective as those who work solely in junk removal marketing.
But when you become a part of the LoadUp family, you reap the benefits of our powerful and incredibly successful marketing team for absolutely no cost to you.
Comparison: LoadUp vs. Franchise/Start-Up
LoadUp |
Franchise/Start-up |
| No upfront cost | Initial investment of $90k – $150k |
| No on-site estimates | Out-of-pocket cost for on-site estimates |
| Access to close to 2,000 weekly jobs | No guaranteed jobs – you are the salesman |
| Weekly payouts, start earning immediately | No profits for at least 6 months – 1 year or more |
| Free access to our powerful marketing and advertising team | Initial marketing fees and/or monthly marketing fees |
