Moving Company Marketing: 10 Ways to Grow Your Moving Business

Making your moving company stand out from your competitors is important if you want to grow your business. But with so many different ways to advertise your business, how do you choose a strategy that will get you consistent and profitable growth?

From unlocking the power of social media to running paid advertising and everything in-between, we will cover 10 different ways to market your moving company for growth.

Let’s dive into the marketing strategies that will put your business in front of potential customers so you can grow your moving business.

In today’s fast-paced world, having a top-notch website for your moving company isn’t just nice to have, it’s a must-have. Think about it: when people need to move, the first thing they do is go online to find the best options.

Your website is your most valuable marketing asset, and it’s got to grab a potential customers attention – fast. It’s not just about looking good; your site needs to be effective as well.

Build your website so that it is super easy for customers to figure out what your business does, where you offer your moving services, and why you’re the best choice for their moving needs.

Including social proof like feedback or reviews from happy customers can help to show potential customers that your business can be trusted. Add in information about your moving company that sets you apart from your competitors and you have a recipe for success.

Search engine optimization, commonly referred to as SEO, is an important marketing strategy that can help grow your moving company.

When a potential customer searches on Google for “moving services”, they get a list of search results showing different moving companies in the area. SEO is how you get your business to show up at the top of that list.

Start your SEO strategy by searching for keywords that you can incorporate into your website. There are many free tools that you can find online to search for target keywords.

Once you find your keywords, include them on pages on your website that make sense. Over time, you will rank higher for these keywords, pushing your website to the top of the search results page.

📈 Marketing Tip: Search engine optimization is a long-term strategy. Start early and be consistent – depending on your website and it’s authority, it could take 6+ months to start seeing results.

Your Google Business Profile is like a digital billboard for your business. When you set up your profile, make sure all the information is accurate – your business name, location, hours, contact information, and website address. List the services that you offer so potential customers know they are in the right place.

Next, add photos that show off your moving company and what you do. Keep things fresh by posting updates to your profile regularly, just like you would on social media. This keeps Google and potential customers in the loop about what’s happening with your business.

Reputation management is also an important part of running your Google Business Profile. Ask your customers to leave a review on your profile. Then, make sure you respond to every single review.

This shows you’re active and you care about your customers. Plus, racking up those 5-star reviews can make your business stand out in Google’s local pack, which is prime real estate on the search results page.

Creating a Google Ads account and running paid advertising is a quick way to start getting leads for your moving company. Start by setting up a Google Ads account and adding a payment method. Next, decide on a monthly budget that you’re comfortable with.

Once your account is ready, you can begin creating your ads. Start by using the free Google Ads keyword planner. This step helps you discover cost-effective keywords that will keep your average cost-per-click low.

Low CPCs translate into more clicks for your available budget and, in turn, more targeted leads for your moving company.

💵 Pay-Per-Click Tip: Specificity is key when it comes to PPC – make sure that the clicks you are getting are from people that are searching for moving services and not something else.

Growing your social media presence is an important part of marketing your moving services. Start by creating business profiles on the most popular social media platforms like Facebook, Instagram, X, and LinkedIn.

Regularly post updates to build brand awareness. Share pictures and videos of your moving team in action, moving items for customers to showcase your company’s reliability.

Don’t forget to highlight any promotions, coupons, discounts, or special deals you’re offering. Regularly posting not only keeps your audience engaged but also attracts potential customers looking for moving services.

To spread the word about your moving services, consider starting an affiliate marketing program. This involves reaching out to owners of websites and social media accounts in your niche who might be interested in promoting your services.

The idea is to offer them a commission for every customer who books your moving services through their advertising efforts. For a moving company, possible affiliates could include realtors or home improvement websites and social media accounts.

By setting up this partnership, you create a win-win situation: they earn money for helping you attract new customers, and you get more business without having to do all the marketing.

Creating helpful content by blogging about the moving industry is another good marketing strategy for moving companies. Creating new, high-quality content regularly is important for attracting new visitors to your website.

Make sure your blog posts are search engine optimized to help them appear higher on search engine results pages.

While writing, find clever ways to include information about your business and the services you offer. For a moving company, this might look like an instructional article about how to move a refrigerator, with a section on how your business offers moving services.

📚Be a Pro Blogger! The goal is to provide your readers with useful information that not only educates your audience but also gently nudges them towards choosing your moving services.

Building an email list is also a smart strategy. When people visit your website, the main goal is for them to contact you for your moving services, but you can also capture their email through forms on your website.

These forms collect email addresses from visitors, helping you grow a list of potential customers. Then, you can send out emails on a weekly or monthly basis.

These emails can highlight your services, promote any special deals or coupons you’re offering, or even share value-packed content like blog posts when you don’t have specific promotions that you want to advertise.

This way, you keep your audience engaged and informed about what you have to offer, increasing the chances they’ll think of you when they need moving services.

Sometimes going the old-fashioned route is a good option. Consider networking with realtors. Realtors constantly work with people who are either selling or buying a house, and these individuals are likely to need moving services.

By forming strong relationships with local realtors, you can open up a valuable channel for advertising your services. Realtors can recommend your moving company to their clients, providing you with a steady flow of new leads.

Get moving jobs by signing up on the LoadUp platform. No more chasing leads and trying to close sales! Once accepted, you will have access to moving jobs in your area. Here’s how to get started:

• Download the App: The first step is to download the LoadUp app. It’s easy and free.
• Sign Up to Be a Loader: Once you have the app, sign up to become a Loader.
• Get Access to Jobs: As a Loader, you’ll see a list of available moving jobs in your area. These are posted by people who need moving services.
• Pick the Jobs You Want: One of the great things about LoadUp is that you get to choose the jobs you take. This means you can work on your own schedule.
• Earn Money: Every job you complete earns you money. It’s an easy way to use your truck to make a living or just earn some extra cash.

Once you’re approved, you’ll start getting alerts for moving job opportunities near you. With LoadUp, you can focus on doing the work without worrying about finding your next job.

Effectively marketing your moving company involves a mix of digital and personal outreach strategies. From leveraging Google Ads and social media platforms to forming partnerships with realtors and creating engaging content, each approach plays a role in attracting new customers for your business.

By implementing these strategies, you can consistently grow your moving company. Remember, the key to success lies in being consistent with your marketing strategy to ensure that your efforts lead to a strong customer base.

If you want to supplement your lead generation efforts without worrying about marketing, sign up with LoadUp and get access to profitable moving jobs in your area. Happy moving!

Related Articles from the Trash Talk Blog:

• How to Price Moving Jobs.
• How to Avoid Damage Claims.
• The Safe Way To Move Heavy Furniture.
• Understanding Box Truck Weight Limits.
• How to Better Run Your Independent Contractor Business.